Thursday, June 1, 2017

Get More Likes on Your Facebook Page: A Case Study


Let me be honest here. Facebook pages have always been a bit of a mystery to me. I frequently see people with thousands and thousands of Facebook fans, but I've never been able to figure out the key to bringing people to my own page. Which is a big deal if you want to promote your business, your blog, or any major endeavor you have in your life, like I want to promote my shop, KFPrints.

Instagram, Pinterest, even Twitter, to an extent, have been easier for me to build, and though my personal Facebook page is easy peasy, getting my business page to flourish has always succeeded as well as any garden I've tended. (Hint: Not well. I have a black thumb of death.)

But I'm determined to change that.

Let's start with a shameless plug for my Facebook page! (Wink.)

Building a Facebook Following: A Case Study

I really like doing case studies. They help me focus my energies on specific tips and tricks from other bloggers and experts in the field and in most cases, have helped me break the barriers I'd never been able to cross as well as gain an understanding of how certain areas of the internet really work. Or don't work, in some cases.

And the fun part for you is that I do all the heavy duty work, and let you know at the end what will help YOU get the most out of your endeavors!

So let's figure out this Facebook Page conundrum together and build our brands!

This case study was started on June 1st, 2017 and will wrap up on June 30, 2017. One month. I'll post my ending stats in July, with the tips and tricks that I found worked and the ones that were big dull duds.

My current stats:

71 followers isn't bad, I'll admit. But I'll admit all but a few of mine are friends who have just been sweet and threw me a bone. You want your followers to be people who legitimately like what you have to offer, whether that's a product, a blog, or whatever you might be offering.

Now, don't get me wrong, my friends are great, and I so appreciate them for supporting me! But they aren't all my target audience, though they are a fantastic start! Thanks friends!

So if you're just starting your Facebook page, I do still recommend inviting your friends to like your page. It is a great place to begin. And let's face it. People follow pages that people are following. So if you have some likes on your page from your lovely friends, it WILL help.

Here's what I plan to do this month:
  • I will log in as my page daily and comment and like the pages and posts made by other Facebook pages, especially pages that are created by shops similar to my own! This will help make connections with those other shops (which is always fun! I love shop friends!) but will also help their fans find my page!
  • I will make sure I'm posting the very best on my page. I will follow the 80/20 rule when posting. 80% value / 20% business. I'll also post polls, questions, and the like to increase engagement with my audience.
  • I will reply to comments given my others on my page.
  • I will host a couple giveaways that are Facebook specific, as well as offer special deals that can only be found on Facebook.
  • I will promote my Facebook page across my other social media platforms.
  • I will take advantage of Facebook's very own free advice content on Facebook Blueprint. I will try to do one online coarse daily. There are a lot to choose from and all written by Facebook themselves to help you succeed. You can check these out as well by clicking this link!
I feel like this is a great list to start and I'm excited to see how things progress. Check back after June is over to see the results!

Halfway through June, I'd love to give you a list of my favorite Facebook Blueprint tips, as well, so stay tuned for more awesome advice and things that you could try!

Do you have any advice that has really helped you build your Facebook following? I'd love to hear it in the comments below! Have any of these tips helped you, or hindered you? I'd love to know! Please comment!