Friday, March 31, 2017

Month's End Stats: March 2017


I set my goals higher than I ever have before my little Etsy shop, KFPrints, in March 2017. While I didn't quite reach my goals for the month, I did have a nice increase from February 2017, and a HUGE leap from March of last year! 

I got exactly ten more sales than I did in February and that's very exciting! And look at that measly one sale I got all month last year! Definitely an improvement! 

What I Focused on In March:
  • I listed or renewed at least one new item every single day, though often I listed several. 
  • I spent a lot of time promoting through my social media business accounts for KFPrints, including InstagramTwitterFacebook, and Pinterest.
  • I spent an extra focus on building my Pinterest account which has brought in quite a bit of extra traffic! I've had a lot of fun expanding that platform and it's proving to be one of the most lucrative. I gained over 450 new followers, had my items repinned countless times, and even joined a group board and started one of my own.
  • I began to mess around with my Search Engine Optimization (SEO) in the shop. Just a few listings to get a feel for how they would do, but still a start.
  • I also began making images so I could use all five of the slots for descriptive photos. I'm nowhere near close to finished with that project, but about 30 listings were updated with all five photos used. I think in April, this will really help business. Not only are there more ideas of how to use my prints, but the images are all vertically inclined and perfect for pinning on Pinterest. 
My social media accounts grew quite a bit in March, especially Instagram and Pinterest. My Instagram hit 1,350 followers this month, and Pinterest topped off at 513! 

I had a goal to get a sale every day in the month of March and fell a bit short, but I still saw growth in all areas of my shop and in social media as well. I will ultimately call March a major victory!

Monday, March 27, 2017

Print of the Week from KFPrints - Happy Easter Egg


Easter is right around the corner and that means it's time to pull out those Easter decorations! Add this adorable print made with bright watercolors and the words "Happy Easter" written in a pretty calligraphy script across the egg to your collection! And for this week only, you can get it for HALF OFF!

That's a huge discount! Now instead of paying $5.00 for this colorful print, you can get it for only $2.50! So awesome!

This deal only lasts from March 27 - April 2, 2017! Don't miss your chance to get this awesome print for cheap!

Just a tip, this print looks AWESOME when printed on canvas!

Monday, March 20, 2017

Print of the Week from KFPrints - Paint Splatter Custom Names


A custom print is the print of the week! And you can get this custom, personalized print for HALF OFF!

That's right! Instead of spending $7.00 for this one of a kind print featuring your little man's name surrounded in whatever color you choose, you can get it for only $3.50! That's awesome!

But you better hurry! This deal only lasts from March 20-26! Get your custom print for 50% OFF now!

This print is perfect for nurseries, little boy bedrooms and bathrooms, and they are especially well received baby shower and birthday gifts!

They also look completely amazing when they are printed on canvas!

Monday, March 13, 2017

Print of the Week from KFPrints - An Irish Blessing


It's always a good time to send snail mail! Who doesn't love getting letters and cards in the mail? Make St. Patrick's Day another time to send something via the post office. And for this week only, you can get this card last minute for HALF OFF!

You just read that right! You can get 50% OFF this adorable "Irish Blessing" card that is sure to bring a smile to all of your loved ones! Get this card for only $1.75 instead of the typical $3.50!

And here's the cool thing, for that one low price, you can print as many as you want! What a deal!

Act fast! This deal only lasts March 13-17!

Thursday, March 9, 2017

Gaining Followers on Instagram: Case Study Results

At the beginning of February 2017, I decided I was going to try a few tips and tricks that I had found online on how to build and grow my Instagram followers for my business Instagram account that I started in mid January 2017. (Shameless plug alert!) You should check out my account and follow me!

My starting stats:

Not the most impressive of numbers, but it was a start!

Here's what I did this month:
  1. I designed images specifically formatted for Instagram. Every image was square and had the same theme so that my profile feed had a cohesive look, like a store front. Even images of myself or my family were edited to match the theme of my Instagram account.
  2. I followed similar accounts with products and images similar to my own. This helped me see the tags they were using, and connect with them, and also their followers.
  3. I liked as many photos that appeared on my feed as I could. Though I couldn't always like every single photo due to the time demands of being a mom and running a shop, I liked as many as I could. (Stationery biking and social media go hand in hand! Man, I burned some calories and liked a LOT of pictures.)
  4. I sincerely commented on at least 5 posts daily, though I aimed for more. I'm not talking about cheesy, insincere comments like "That's pretty." or "Cool." I gave heart felt comments such as "I love the colors in this photo! They really bring out the product you're displaying and make it stand out! That print is absolutely gorgeous!" etc.
  5. I joined two loop giveaways with other accounts.
  6. I posted at least three new images daily with well thought out descriptions.
  7. I made use of tags that match my brand, shop, and images to help others find my account.
All of these things seemed to help me grow my followers! By the 21st, before my first loop giveaway started, I'd grown my following from 52 followers to 206 followers. That's quite an impressive jump just using the basic tips that I'd gotten from almost everyone. Having nice pictures, posting frequently, engaging with other users, and using tags really made a difference!

But the fun part was joining those loop giveaways! (Curious to know what a loop giveaway is, and how it works, go to this post!) I gained a total of 330 new followers in just a few days! It was a really fun and rewarding experience and one I plan on doing again.

Here are my stats after a month of doing these 7 tips!

Drum roll please!

I gained almost 500 followers in one month doing these tips! My engagement went up a lot as well, with an average of 26 likes a post, and 5 comments a post! 

My sales in my shop, KFPrints also doubled in February from what I'd done in January, with an increase of visits to my shop from Instagram!

I plan on using these same tips every month as I continue to grow my Instagram account, and my business!

Did I miss any tips that you have used to find success? I'm always looking for new ways to grow my business, and advice to share with the readers of Busy Mom Shenanikens! Please share your tips with us in the comments below!

Have you tried this case study for yourself? I'd love to know how it worked for you! Post your stats below!

Monday, March 6, 2017

Print of the Week from KFPrints - Irish Kisses & Shamrock Wishes

St. Patrick's Day is getting close! The print of the week this week is this adorable "Irish Kisses & Shamrock Wishes" print! It will fit perfectly with your St. Patrick's Day decor or start your collection! Perfect for parties! AND it's HALF OFF this week!

But you better act fast! This SALE only lasts between March 6-12, 2017!

And I gotta say, this print looks adorable when printed on canvas! Trust me!

Be sure to check out the rest of the amazing St. Patrick's Day and every day prints at KFPrints!

Thursday, March 2, 2017

Growing a Pinterest Following: A Case Study

I have spent many an hour pinning to multiple boards with wild abandon, but the inner workings of Pinterest have always been a bit of a mystery to me.

Be honest, how many times do you see the same pin, or multiple pins by the same person in a single search? Have you ever gone to look at another person's profile and they have 15,000+ followers? How? How do they do that?

As an avid USER of Pinterest, I can definitely see the benefit of having an active and successful Pinterest account. It is completely visually based, and free, which makes it a powerhouse for marketing your business and your blog! But I have never ventured past the USER category of Pinterest into the MARKETING POWERHOUSE category of Pinterest.

My Current Stats:

(These stats were found using the analytics feature on the Pinterest Business pages.)

These aren't terrible stats, but while compared to a company or blog with over 1,000 followers, or better yet, 15,000 followers, my reach is pretty small.

So here's the plan:

Over the next 31 days, the entire month of March 2017, I'm going to use these 7 tips and tricks I've found while combing the wide array of information on Pinterest.

You can also check out my "Pinterest Tips" board on Pinterest if you'd like to see more than just the tips I plan to use this month.

  1. I will pin every Etsy listing I have. This is a pretty standard tip across the board. Whether you are trying to promote your products, small business, or blog! Pin everything! Don't let a post or product slip under the radar. Once my blog launches at the beginning of next month, I will be doing the same with every blog post as well.
  2. I will follow at least five new accounts every day. Why is this important? To extend your reach, at least in the beginning, it is important to make connections!
  3. In addition to pinning my own pins, I will pin at least 5 pins that aren't my own daily. Just like on other social media platforms, it is important to share other's work and engage with the community. 
  4. I will attempt to join a collaboration board. Some of these boards can be pretty exclusive, but by joining a collaboration board, you not only make community connections, you also promote yourself to the other members followers.
  5. I will daily spend some time in my home feed. Just like you would on Instagram or Twitter, engage with the people you are following! Comment on their posts. Like their pins. And repin their pins if they are relevant to you!
  6. Weekly, I will search my new followers! I will follow the good ones that pin things I am interested in.
  7. I will design images that are Pinterest friendly and schedule them to post frequently. Longer images that are more visible in the vertical feeds, and keep my images relevant.
Here's to growth and success!

Want to check out how the results turned out? Be sure to check out this post with my updated stats!

Do you have any tips and tricks you've used to grow your own Pinterest account that I forgot to list here? I'm always looking for new ways to expand my reach! Please share your own progress and advice in the comments below!