Thursday, June 1, 2017

Get More Likes on Your Facebook Page: A Case Study


Let me be honest here. Facebook pages have always been a bit of a mystery to me. I frequently see people with thousands and thousands of Facebook fans, but I've never been able to figure out the key to bringing people to my own page. Which is a big deal if you want to promote your business, your blog, or any major endeavor you have in your life, like I want to promote my shop, KFPrints.

Instagram, Pinterest, even Twitter, to an extent, have been easier for me to build, and though my personal Facebook page is easy peasy, getting my business page to flourish has always succeeded as well as any garden I've tended. (Hint: Not well. I have a black thumb of death.)

But I'm determined to change that.

Let's start with a shameless plug for my Facebook page! (Wink.)

Building a Facebook Following: A Case Study

I really like doing case studies. They help me focus my energies on specific tips and tricks from other bloggers and experts in the field and in most cases, have helped me break the barriers I'd never been able to cross as well as gain an understanding of how certain areas of the internet really work. Or don't work, in some cases.

And the fun part for you is that I do all the heavy duty work, and let you know at the end what will help YOU get the most out of your endeavors!

So let's figure out this Facebook Page conundrum together and build our brands!

This case study was started on June 1st, 2017 and will wrap up on June 30, 2017. One month. I'll post my ending stats in July, with the tips and tricks that I found worked and the ones that were big dull duds.

My current stats:

71 followers isn't bad, I'll admit. But I'll admit all but a few of mine are friends who have just been sweet and threw me a bone. You want your followers to be people who legitimately like what you have to offer, whether that's a product, a blog, or whatever you might be offering.

Now, don't get me wrong, my friends are great, and I so appreciate them for supporting me! But they aren't all my target audience, though they are a fantastic start! Thanks friends!

So if you're just starting your Facebook page, I do still recommend inviting your friends to like your page. It is a great place to begin. And let's face it. People follow pages that people are following. So if you have some likes on your page from your lovely friends, it WILL help.

Here's what I plan to do this month:
  • I will log in as my page daily and comment and like the pages and posts made by other Facebook pages, especially pages that are created by shops similar to my own! This will help make connections with those other shops (which is always fun! I love shop friends!) but will also help their fans find my page!
  • I will make sure I'm posting the very best on my page. I will follow the 80/20 rule when posting. 80% value / 20% business. I'll also post polls, questions, and the like to increase engagement with my audience.
  • I will reply to comments given my others on my page.
  • I will host a couple giveaways that are Facebook specific, as well as offer special deals that can only be found on Facebook.
  • I will promote my Facebook page across my other social media platforms.
  • I will take advantage of Facebook's very own free advice content on Facebook Blueprint. I will try to do one online coarse daily. There are a lot to choose from and all written by Facebook themselves to help you succeed. You can check these out as well by clicking this link!
I feel like this is a great list to start and I'm excited to see how things progress. Check back after June is over to see the results!

Halfway through June, I'd love to give you a list of my favorite Facebook Blueprint tips, as well, so stay tuned for more awesome advice and things that you could try!

Do you have any advice that has really helped you build your Facebook following? I'd love to hear it in the comments below! Have any of these tips helped you, or hindered you? I'd love to know! Please comment!

Thursday, April 20, 2017

How to Pinterest Optimize Your Etsy Shop Images

Creating long images that are Pinterest optimized is a huge factor in gaining more engagement! HUGE! 

Pinterest is a vertically inclined platform. If you have horizontal images, they're going to disappear in the feeds. If you go to your Pinterest feed, you'll notice that most images are long and tall. I call these "Big Boy" images. (Get it? Big Boy? Long and Tall?)  

Why Use Big Boys?

Using Big Boys are the staple of getting more clicks on Pinterest. A wimpy, short guy isn't as likely to catch someone's eye as they're scrolling, even if it's a beautiful image. This is simply because when people scroll, it's easy to pass it by. But a Big Boy is going to stay in that scroll longer, and have a better chance of getting noticed. 

Seriously, go to Pinterest. It doesn't matter if it's on the web or on the app. You'll notice that the majority of the images are Big Boys. That's because most people have realized that Big Boys will get them more engagement. 

Imagine the above image is your Pinterest feed. Which image would be more likely to catch your attention? The long one, correct? A shorty like the image on the left would easily get lost in the feeds. So, do you have multiple products that you could pair together like I did these custom paint splatter names from my shop? Then do so! Link them to your shop as a whole, or to a specific listing or category. 

But shouldn't you always pin each of your listings individually?

YES! Absolutely you should.

I know that Etsy's search images are horizontal. But that doesn't mean you have to use a horizontal image! I figured this out during March 2017 as I was trying to boost my own engagement on Pinterest. Check out this awesome case study I did on how to gain a following on Pinterest!

You can still use a vertical image on Etsy for your display photos, just make sure that your item is featured right in the center of that image so that when your image is cropped for Etsy's searches and your store front, it looks lovely and nothing is cropped in a way that doesn't show off your product. 

Below is one of my original photos that was only optimized for Etsy's searches and one of my new images that is optimized for both Etsy and Pinterest.

See the difference? While the frame and print are the same size in both images, with the help of some props, the longer image definitely grabs more attention. So while in Etsy searches, the images look nearly identical with just the frame and print displayed, I've now got Pinterest feed worthy images as well. 

While these images are not as long as the multiple listing image Big Boy I showed above, but they will definitely help your individual listings show up better in Pinterest. 

As a bonus, this entire image will show up when someone clicks on your Etsy listing, and will help the customer get a better idea of how they can use your product. Like in my new images, you can see the top of a crib peeking out of the bottom of the image, to show that this print is perfect for nurseries.

Pin ALL The Images!

Another tip that is great for both Etsy and Pinterest, is use as many images as you can. You are allowed five images to show your product off in each listing on Etsy. Not only will this help your potential customers see different sides of your print or how to use it, it gives you more images to pin for each product, which means more chances to be found on Pinterest!

While it's the same print, there are now multiple images of how this print could be displayed, which could potentially bring in different customers as well as show up in more searches because there are more pins spread across Pinterest. 

Using the "Pin It" Button:

Now to get those images on Pinterest! You can do them all individually, which can be crazy time consuming. Or you can download the "Pin It" button on your browser. It will make things so much easier. When you're in a specific listing, you can simply click the "Pin It" button and it will bring up every available image for your listing as well as the title and descriptions, making pinning every listing a piece of cake!

Have you optimized your images to be Pinterest worthy "Big Boys?" How has it helped you with your shop?

Do you have any other tips and tricks that I didn't list in this post? I'd love to hear what you've done to boost your traffic from Pinterest!

A Special Offer:

Did you love any of the nursery prints that I shared in this post? As a thank you for stopping by Busy Mom Shenanikens, you can get 20% OFF any of our prints for kids using this coupon code that is exclusive to this blog! 


Monday, April 17, 2017

Print of the Week from KFPrints - Sweet Mother's Day Card

Let your mom know just how much you love her with this sweet Mother's Day card from KFPrints! It reads "Mom, I know you have loved me as long as I've lived, but I've loved you my entire life." Done in both calligraphy script and a lovely and simple serif font, this beautiful card is going to make your mom smile this Mother's Day!

And for this week only, you can get it for HALF OFF! Instead of the regularly priced $3.50, you can get it from April 17-23 for only $1.75!

Don't miss the chance to tell your mother how much she means to you with this amazing card that is on sale for an amazing deal!

Thursday, April 13, 2017

Growing a Pinterest Following: Case Study Results

At the beginning of March 2017, I started a case study (check out the original post here) in hopes that I'd be able to organically grow my Pinterest following and expand my reach. With a little to do list in my mind, I set out to build my brand on Pinterest so that I might be able to increase my engagement on this blog, but also my small business, KFPrints.

Ultimately, this case study was a HUGE success.

Doing just these 7 things, I was able to grow my following by leaps and bounds and increase engagement by a ton!

Here's The Plan I Followed:
  1. I will pin every Etsy listing and blog post I have. This is a pretty standard tip across the board. Whether you are trying to promote your products, small business, or blog! Pin everything! Don't let a post or product slip under the radar. 
  2. I will follow at least five new accounts every day. Why is this important? To extend your reach, at least in the beginning, it is important to make connections!
  3. In addition to pinning my own pins, I will pin at least 5 pins that aren't my own daily. Just like on other social media platforms, it is important to share other's work and engage with the community. 
  4. I will attempt to join a collaboration board. Some of these boards can be pretty exclusive, but by joining a collaboration board, you not only make community connections, you also promote yourself to the other members followers.
  5. I will daily spend some time in my home feed. Just like you would on Instagram or Twitter, engage with the people you are following! Comment on their posts. Like their pins. And repin their pins if they are relevant to you!
  6. Weekly, I will search my new followers! I will follow the good ones that pin things I am interested in.
  7. I will design images that are Pinterest friendly and schedule them to post frequently. Longer images that are more visible in the vertical feeds, and keep my images relevant.
Those 7 steps helped me so much. Just check out my before and after stats!

That's a giant increase, if you ask me! Especially after just one month! 

If I'm honest, I'd never understood how people get such huge followings on Pinterest before this study. But after doing this experiment, I am going to tell you that Pinterest is one of the easiest social media platforms to grow! People on Pinterest are there to engage. It's just how the platform is designed. If you like something, you pin it. And if you like something enough, you follow that person's pins because, well, they're awesome. It's so simple.

I can definitely see why people use this awesome site to promote their blogs and shops! For example, Pinterest went from my 8th highest traffic source on Etsy to my 4th highest with only Etsy and Etsy App searches, and direct traffic above it! That's fantastic!

Here Are My Favorite Tips:

1. Pin EVERYTHING! I mean it. If you have a new product in your shop, or a new post on your blog. PIN IT! Pin every pinable image. It will help you increase your reach because more people will see you in searches because you'll have more images to show up in searches. It helps.

2. Try to show your brand on your Pinterest. Make sure every pin has a cohesive look. Just like you would on your blog or in your shop, you want to have that same lovely look on Pinterest. You can do this by designing your images with a similar feel or style. Choosing cover images for your boards is very important as well because it will help tie in your brand. 

See mine below? I've made sure to match my blog's style to my shop style, and that helped me to have a cohesive look on Pinterest as well. Now when people come to my profile, it looks clean and pretty, but it also helps when people are in searches to recognize your style when they see it!

You don't have to have a specific background like I do to create a style. Using a similar color, or all bright colors, or all pastels, or similarly styled graphics, or fonts can all help you create eye catching and branded images. Maybe your products look great outdoors, make that your brand! Maybe everything you do is black and white, so make your brand monochrome! Do what fits your style and your brand! I use the bricks because I sell prints. They are how I show off the wide array of prints I've created, and it's a brand I've been able duplicate in my blog. 

3. Following others helps a bunch. Pinterest isn't a one way street. If you want people to engage, then you best be engaging! Pinning other people's pins, liking their items, commenting (yes, you can and should comment on Pinterest), and following other users is one of the best ways to increase your own following and boost engagement. 

4. I created my own collaboration board and invited similar users to post to it. I was also invited to join two other group boards. Now the pins that I share to those boards are not only seen by my followers, but to the followers of those other board contributors! This is an awesome way to get your pins seen! I have really enjoyed being part of the group boards and would love to join others in the future! 

5. Creating long images that are Pinterest optimized is a huge factor in gaining more engagement! HUGE! Pinterest is a vertically inclined platform. If you have horizontal images, they're going to disappear in the feeds. If you go to your Pinterest feed, you'll notice that most images are long and tall. I call these "Big Boy" images. I always made sure each blog post had at least one long image, and I took a lot of time in March to update my images on Etsy to make them longer. See the difference below?

The Run Down:

This case study was an awesome success, if you ask me. Pinterest is quickly growing into my biggest traffic bringer and I couldn't be more happy with the results of this experiment. I encourage you all to try this study for yourselves! I'm sure you'll see great improvements in your own engagement! 

Monday, April 10, 2017

Print of the Week from KFPrints - Pink Lips Print

This beautiful print is the number one seller in my shop, KFPrints! And this week only, you can get it for HALF OFF! Woo hoo! This lovely pink lips print makes a great gift for anniversaries, weddings, engagements, and Valentine's day. It has been used as decor for Lipsense parties, and decor for someone's living room!

Instead of paying $5.00, you can get it this week for $2.50! This sale runs from April 10th to the 16th of 2017! Don't miss out!

This print also looks incredible on canvas! Get yours printed here!

Thursday, April 6, 2017

Do Etsy Promoted Listings Really Boost Sales: A Case Study

I've been trying several different things this year to try to bring in more traffic and ultimately have more sales in my Esty shop, KFPrints. Some things I've been working on in 2017:
  • Expanding my presence on Social Media, with a focus, so far, on Instagram and Pinterest, though I've also created business profiles for Facebook and Twitter where I also post. (I posted case studies on "How to Grow your Instagram Following" and "How to Grow a Pinterest Following" as well. Pinterest results will be posted next week!)
  • I printed business cards, and created other promotional things such as car stickers and packaging with my logo to help promote my business. 
  • I started this blog to help others find success in business as well as help cross promote my business. 
  • I made sure to list or renew an item in my shop. Every. Single. Day. This helps to keep me relevant in the Etsy searches. 
All of these things have definitely helped to boost my sales. You can see how I've been progressing in my business so far in these posts:
But if you're not up to seeing such specific stats, here's a quick run down of how this year has gone doing the things that I've listed above. 

I've been seeing a steady increase doing those marketing techniques that I've been trying to steadily use and grow, actively listing in my shop, and blogging. I'm happy with my success as a start, but I have large goals for my shop, and so I'm eager to see more progression. 

So here's the question:

Do Etsy's Promoted Listings really help to boost sales?

And another important question. Is it worth the money you put into it?

These are the things that I'm going to find out! 

The great thing about the promoted listing program is that you can stop using it at any time. So if it doesn't seem to be beneficial, and you feel you're just wasting your money, you can opt out whenever you feel you need to. That was a big comfort to me.

A lot of blogs you might read are shops that have already made it big and are making 5-6 figure incomes with their shops and have plenty of extra money to invest in their shop, which includes ads. Spending upwards of $10.00 a day on promoted listings isn't a big deal when they are bring in much more than that daily. 

My marketing budget is much smaller, which is why I've focused my time on social media platforms up until this point. 

But after doing a little bit of research, I've decided to start my own experiment with Etsy's Promoted Listings program. 

The program let's you choose your daily spending limit. So I'm going to start with just $1.00 a day. If I reach that spending limit daily, which you won't always, I'll only spend $30.00 this month, and if I have another month exactly like March, I'll still come out ahead. That seems like a doable risk for an experiment that might ultimately help me make a lot more money than I did in March.

Here's how the Promoted Listings program works:

Head to this website to start. 

Or go to "Promote" in the "Your Shop" drop down menu. Then head to "Advertising Options." Then scroll to "Etsy Promoted Listings" and click "Start Advertising on Etsy."

First: Set a spending limit. This can vary depending on your shop's needs, but you have to spend at least $1.00 a day, which is what I'll be doing this month. You can change this spending limit at any time. The maximum you can spend depends on your shop, and can change over time.

Second: Decide which of your listings you would like to promote. You can promote all of them, or only a handful if you wish. There are pluses and minuses to both. By only choosing a few, you can hand pick your best products and make sure they get the most exposure. Or you can promote all or most of them. This can be really helpful especially if you have multiple categories of items with varying titles because it can help more of your promoted listings find their way in front of shoppers.

Third: Decide on a bidding price. 

What is bidding? It's the price per click you are going to pay for each of your listings. So, if someone clicks on your promoted listing, you have a fee that you will owe Etsy for that click. This is paid in your shop's bill just like any listing or transaction fees. But you only pay IF someone clicks on that item. 

A higher bid will help your listing be seen on the top pages of the related searches for that item. A lower bid will still get you seen, and allow you more clicks for your buck, but might put you much lower in the searches.

Automatic Bids: You can let Etsy decide your bid per promotion. This price changes depending on the competition and other factors for each listing. Some listings might only be $0.05 per click, while others could be $1.00 per click. Obviously, if your budget is only $1.00, a listing bid of $1.00 could cost you your entire day's worth of ads, so choose wisely. 

Custom Bids: You can decide your own bids. You can do a simple price for all of your listings. You could make them all $0.10 per click. However, this could be detrimental for some listings, such as that one of mine that costs $1.00. It will drastically lower the ranking of that listing or any that Etsy suggests be higher than $0.10. 

Or you could individually price your bids. It can get a little bit time consuming, doing this, but depending on your strategy, it could be very helpful.

When paired with good Search Engine Optimization (SEO), a competitive bid can help your ad be placed high in the searches that match your listing. Because there are thousands and thousands of listings out there in the searches for items like yours this could be the push that helps your wonderful listing be seen. And while there are still a lot of people who have promoted listings that you need to compete with, that number is drastically lower than the people who are just relying on search. This gives you a real chance of getting seen by more customers.

Another cool thing is that it is ranked differently than the real search. This makes it very possible for you to have two listings on the front page of a search if your SEO is rocking it!

A cool fact: If someone who clicked on one your promoted listings buys something, ANYTHING in your shop, within 24 hours of that click, it will translate into a SALE! It doesn't have to be the specific item they clicked on. 

Another cool fact: If someone clicks on a promoted listing, and they buy that item 30 days later, it will count as a sale! They have an entire month to buy the listing they clicked on for it to count towards coming from your ads.

Here's my strategy for this case study:

I've decided on a daily budget of $1.00.

I have picked the majority of my listings to be promoted listings. The only ones that I decided not to promote were the ones that were over $0.30 per click. This might be risky to even use those listings, as I could potentially use my entire budget with three clicks, but there are many many more that are a lot less per click. Ultimately, of my current 260+ listings, only maybe 10 weren't promoted. 

I also went through and added $0.03 to each listing above Etsy's suggested bid for that listing to help bump my ads higher in the rankings. I've already done several searches for multiple listings and multiple searches for a specific listing, and I'm regularly seeing my items on the first page, which is exactly what I want!

I'm also working on a case study that will be posted in May about SEO for both Etsy and Google. It will be studied over the course of several months, which I've currently started. In short, I'm trying to spruce up all of my listings with fancy, more relevant titles, descriptions, and tags. I'm also currently making sure all of my five available display images are being used. 

Using good SEO is critical for having success with your promoted listings! Just like if you wanted someone to find your listing in search, those same searches are where your ads are going to show up. Which is great cause those are your potential customers!

Here's to a good start!

I'm pretty excited to see how things go with this new adventure. I've already had my first promoted listing sale on the first day of the trial. I'd love to have an order every single day this month, and how wonderful would it be to have more than that thanks to the other marketing strategies I've already got in place.

Stay tuned for the results of this case study! The results will be posted in May!

Monday, April 3, 2017

Print of the Week from KFPrints - Cracked Easter Egg

Ha! How hilarious is this card? Seriously, it might just be my favorite thing I've ever made! And for this week only, you can get this funny Easter card for 50% OFF!

Woo Hoo! You read that right! Get this cracked egg for only $1.75 instead of $3.50 for this week only! And guess what? Once you buy, you get to print as many as you want to send to family and friends!

Act quickly! This deal runs from April 3 - April 9, 2017!

Saturday, April 1, 2017

Blog Launch GIVEAWAY!


Busy Mom Shenanikens is officially live!
To celebrate, we're hosting a giveaway! You could win $20.00 Store Credit from KFPrints! This is good for everything in the shop, including completely customized orders! Check out the huge selection of home decor prints and greeting cards! And if you don't see anything that fits just right, I can make you almost anything you have your heart set on! Just look through my sales to see the many custom orders I do daily!
All the entries in this giveaway are optional. You get one entry per option. Do one, Do them all! 
And when you're done, please go explore this brand new blog filled with great tips on how to expand your business!
Thank you so much for stopping by Busy Mom Shenanikens!
a Rafflecopter giveaway

Friday, March 31, 2017

Month's End Stats: March 2017


I set my goals higher than I ever have before my little Etsy shop, KFPrints, in March 2017. While I didn't quite reach my goals for the month, I did have a nice increase from February 2017, and a HUGE leap from March of last year! 

I got exactly ten more sales than I did in February and that's very exciting! And look at that measly one sale I got all month last year! Definitely an improvement! 

What I Focused on In March:
  • I listed or renewed at least one new item every single day, though often I listed several. 
  • I spent a lot of time promoting through my social media business accounts for KFPrints, including InstagramTwitterFacebook, and Pinterest.
  • I spent an extra focus on building my Pinterest account which has brought in quite a bit of extra traffic! I've had a lot of fun expanding that platform and it's proving to be one of the most lucrative. I gained over 450 new followers, had my items repinned countless times, and even joined a group board and started one of my own.
  • I began to mess around with my Search Engine Optimization (SEO) in the shop. Just a few listings to get a feel for how they would do, but still a start.
  • I also began making images so I could use all five of the slots for descriptive photos. I'm nowhere near close to finished with that project, but about 30 listings were updated with all five photos used. I think in April, this will really help business. Not only are there more ideas of how to use my prints, but the images are all vertically inclined and perfect for pinning on Pinterest. 
My social media accounts grew quite a bit in March, especially Instagram and Pinterest. My Instagram hit 1,350 followers this month, and Pinterest topped off at 513! 

I had a goal to get a sale every day in the month of March and fell a bit short, but I still saw growth in all areas of my shop and in social media as well. I will ultimately call March a major victory!

Monday, March 27, 2017

Print of the Week from KFPrints - Happy Easter Egg


Easter is right around the corner and that means it's time to pull out those Easter decorations! Add this adorable print made with bright watercolors and the words "Happy Easter" written in a pretty calligraphy script across the egg to your collection! And for this week only, you can get it for HALF OFF!

That's a huge discount! Now instead of paying $5.00 for this colorful print, you can get it for only $2.50! So awesome!

This deal only lasts from March 27 - April 2, 2017! Don't miss your chance to get this awesome print for cheap!

Just a tip, this print looks AWESOME when printed on canvas!

Monday, March 20, 2017

Print of the Week from KFPrints - Paint Splatter Custom Names


A custom print is the print of the week! And you can get this custom, personalized print for HALF OFF!

That's right! Instead of spending $7.00 for this one of a kind print featuring your little man's name surrounded in whatever color you choose, you can get it for only $3.50! That's awesome!

But you better hurry! This deal only lasts from March 20-26! Get your custom print for 50% OFF now!

This print is perfect for nurseries, little boy bedrooms and bathrooms, and they are especially well received baby shower and birthday gifts!

They also look completely amazing when they are printed on canvas!

Monday, March 13, 2017

Print of the Week from KFPrints - An Irish Blessing


It's always a good time to send snail mail! Who doesn't love getting letters and cards in the mail? Make St. Patrick's Day another time to send something via the post office. And for this week only, you can get this card last minute for HALF OFF!

You just read that right! You can get 50% OFF this adorable "Irish Blessing" card that is sure to bring a smile to all of your loved ones! Get this card for only $1.75 instead of the typical $3.50!

And here's the cool thing, for that one low price, you can print as many as you want! What a deal!

Act fast! This deal only lasts March 13-17!

Thursday, March 9, 2017

Gaining Followers on Instagram: Case Study Results

At the beginning of February 2017, I decided I was going to try a few tips and tricks that I had found online on how to build and grow my Instagram followers for my business Instagram account that I started in mid January 2017. (Shameless plug alert!) You should check out my account and follow me!

My starting stats:

Not the most impressive of numbers, but it was a start!

Here's what I did this month:
  1. I designed images specifically formatted for Instagram. Every image was square and had the same theme so that my profile feed had a cohesive look, like a store front. Even images of myself or my family were edited to match the theme of my Instagram account.
  2. I followed similar accounts with products and images similar to my own. This helped me see the tags they were using, and connect with them, and also their followers.
  3. I liked as many photos that appeared on my feed as I could. Though I couldn't always like every single photo due to the time demands of being a mom and running a shop, I liked as many as I could. (Stationery biking and social media go hand in hand! Man, I burned some calories and liked a LOT of pictures.)
  4. I sincerely commented on at least 5 posts daily, though I aimed for more. I'm not talking about cheesy, insincere comments like "That's pretty." or "Cool." I gave heart felt comments such as "I love the colors in this photo! They really bring out the product you're displaying and make it stand out! That print is absolutely gorgeous!" etc.
  5. I joined two loop giveaways with other accounts.
  6. I posted at least three new images daily with well thought out descriptions.
  7. I made use of tags that match my brand, shop, and images to help others find my account.
All of these things seemed to help me grow my followers! By the 21st, before my first loop giveaway started, I'd grown my following from 52 followers to 206 followers. That's quite an impressive jump just using the basic tips that I'd gotten from almost everyone. Having nice pictures, posting frequently, engaging with other users, and using tags really made a difference!

But the fun part was joining those loop giveaways! (Curious to know what a loop giveaway is, and how it works, go to this post!) I gained a total of 330 new followers in just a few days! It was a really fun and rewarding experience and one I plan on doing again.

Here are my stats after a month of doing these 7 tips!

Drum roll please!

I gained almost 500 followers in one month doing these tips! My engagement went up a lot as well, with an average of 26 likes a post, and 5 comments a post! 

My sales in my shop, KFPrints also doubled in February from what I'd done in January, with an increase of visits to my shop from Instagram!

I plan on using these same tips every month as I continue to grow my Instagram account, and my business!

Did I miss any tips that you have used to find success? I'm always looking for new ways to grow my business, and advice to share with the readers of Busy Mom Shenanikens! Please share your tips with us in the comments below!

Have you tried this case study for yourself? I'd love to know how it worked for you! Post your stats below!

Monday, March 6, 2017

Print of the Week from KFPrints - Irish Kisses & Shamrock Wishes

St. Patrick's Day is getting close! The print of the week this week is this adorable "Irish Kisses & Shamrock Wishes" print! It will fit perfectly with your St. Patrick's Day decor or start your collection! Perfect for parties! AND it's HALF OFF this week!

But you better act fast! This SALE only lasts between March 6-12, 2017!

And I gotta say, this print looks adorable when printed on canvas! Trust me!

Be sure to check out the rest of the amazing St. Patrick's Day and every day prints at KFPrints!

Thursday, March 2, 2017

Growing a Pinterest Following: A Case Study

I have spent many an hour pinning to multiple boards with wild abandon, but the inner workings of Pinterest have always been a bit of a mystery to me.

Be honest, how many times do you see the same pin, or multiple pins by the same person in a single search? Have you ever gone to look at another person's profile and they have 15,000+ followers? How? How do they do that?

As an avid USER of Pinterest, I can definitely see the benefit of having an active and successful Pinterest account. It is completely visually based, and free, which makes it a powerhouse for marketing your business and your blog! But I have never ventured past the USER category of Pinterest into the MARKETING POWERHOUSE category of Pinterest.

My Current Stats:

(These stats were found using the analytics feature on the Pinterest Business pages.)

These aren't terrible stats, but while compared to a company or blog with over 1,000 followers, or better yet, 15,000 followers, my reach is pretty small.

So here's the plan:

Over the next 31 days, the entire month of March 2017, I'm going to use these 7 tips and tricks I've found while combing the wide array of information on Pinterest.

You can also check out my "Pinterest Tips" board on Pinterest if you'd like to see more than just the tips I plan to use this month.

  1. I will pin every Etsy listing I have. This is a pretty standard tip across the board. Whether you are trying to promote your products, small business, or blog! Pin everything! Don't let a post or product slip under the radar. Once my blog launches at the beginning of next month, I will be doing the same with every blog post as well.
  2. I will follow at least five new accounts every day. Why is this important? To extend your reach, at least in the beginning, it is important to make connections!
  3. In addition to pinning my own pins, I will pin at least 5 pins that aren't my own daily. Just like on other social media platforms, it is important to share other's work and engage with the community. 
  4. I will attempt to join a collaboration board. Some of these boards can be pretty exclusive, but by joining a collaboration board, you not only make community connections, you also promote yourself to the other members followers.
  5. I will daily spend some time in my home feed. Just like you would on Instagram or Twitter, engage with the people you are following! Comment on their posts. Like their pins. And repin their pins if they are relevant to you!
  6. Weekly, I will search my new followers! I will follow the good ones that pin things I am interested in.
  7. I will design images that are Pinterest friendly and schedule them to post frequently. Longer images that are more visible in the vertical feeds, and keep my images relevant.
Here's to growth and success!

Want to check out how the results turned out? Be sure to check out this post with my updated stats!

Do you have any tips and tricks you've used to grow your own Pinterest account that I forgot to list here? I'm always looking for new ways to expand my reach! Please share your own progress and advice in the comments below!

Tuesday, February 28, 2017

Month's End Stats: February 2017

February was a great month for KFPrints, my shop on Etsy! I saw a lot of improvement since the beginning of the year, which is encouraging after I'd focused my efforts on various marketing techniques.

Check out my stats below compared to January 2017, and February 2016.

Such a big jump from last month! I almost doubled my sales and earnings from last month, and tripled my earnings and sales from February 2016! How incredible! 

I can't guarantee that the trend will continue, but if the doubling does, by January, I could be making $2,400 a month! Man. That would be pretty sweet, huh?

What I Focused on In February:
  • I listed or renewed at least one new item every single day, though often I listed several. 
  • I spent a lot of time promoting through my social media business accounts for KFPrints, including InstagramTwitterFacebook, and Pinterest.
  • I spent an extra focus on building my Instagram account. Check out how I tried to grow my Instagram followers on this post! Also check out how to join an Instagram Loop Giveaway! You can see how my Instagram grew in one month by check out this post!
My social media accounts grew quite a bit in February, but especially my Instagram account. I received several custom order requests from new customers, as well as sold items already listed in my shop. I am very happy with the success I've seen in February! 

Monday, February 27, 2017

Print of the Week from KFPrints - Happy Birthday I Got You This Piece of Paper That is Folded in Half

Who doesn't love a funny birthday card? This one is hilarious! "Happy Birthday! I Got You This Piece of Paper that is Folded in Half!" Too funny!

 AND for this week only, this card is on SALE for HALF OFF!

You can get this humorous birthday card for ONLY $1.75 instead of $3.50! And the great thing about printable cards? You can print as many as you need, all year long! For only $1.75! That's a steal!

Check out all the awesome cards and prints available at KFPrints!

Thursday, February 23, 2017

Instagram Success: Joining a Loop Giveaway


Have you been struggling to get Instagram followers?

I've been there. My personal Instagram account was meant to be just that, personal. At least at first. As I began my shop, KFPrints, I wanted a few more (or more than a few) followers to see my products, but also to see the adorable photos and videos of my kids (though they definitely aren't the most professional of images). I had the account for over two and a half years and barely scraped together 330 followers. Not bad, but definitely not an audience of customers to promote my brand to.

I started my business account for Instagram, (you should follow me!) in Mid-January, 2017. I hit my first 200 followers just one month after opening the account doing the standard, and effective methods of being seen on Instagram. (i.e. using keyword hashtags, uploading quality images formatted for Instagram, following other users, and engaging with the people I follow as well as my followers.)

As much as I was enjoying how things were going after just one month, I was eager to try something new to promote my business and my account. So I joined an Instagram Loop Giveaway!

What is an Instagram Loop Giveaway!

A Loop Giveaway is a very simple, but very effective tool if you want to get some more followers. Especially if you want REAL followers that will be interested in your product, not just purchased, fake followers.

How it works: Several Instagram accounts pay a fee (prices depend on what is being given away) or donate some of their products and join a team. All of the accounts then post a specific image and description at a set date and time. Each account tags the next account and creates one big loop!

If you want to enter these giveaways, which can be anything from fun themed prizes like makeup, baby items, fitness gear, computers, and cameras to cold hard cash and gift cards, you have to like the image, head to the next account, and FOLLOW that person. Like the image, head to the next account, and FOLLOW that person. Like the image, head to the next account, and FOLLOW that person!

You get the idea! 

You continue through this pattern until you get back to where you started and have completed the loop.

You share your followers with the other members of the loop, and they share theirs with you! Most giveaway hosts even have sponsor accounts that have well over 50,000 followers, and that's a lot of possible exposure!

Now here's where it got really fun!

I joined up with two giveaways. One cost me $7.00 and the other cost me $10.00. These fees were put toward buying the items that we were giving away. One started at 7pm on Tuesday, Feb. 21, and the other the next day, on Wednesday, Feb. 22 at 6pm. Both ended a few days later on Saturday, Feb. 25. 

Remember those 200 followers I had? In the 4 days that these giveaways ran, I gained 352 NEW FOLLOWERS, giving me a total of 552 FOLLOWERS in just 4 DAYS!

Do the people who don't win the giveaway unfollow you?

This is a bummer, but yes. Some of them do. But to give you an idea of how many of the new followers I had gotten unfollowed after the giveaway winner was announced, I waited two full days before finishing this post. In the two days, I had a total of 21 accounts unfollow me. But that's it. While some might still do the same in the future, the majority of those new followers have stuck around so far.

The major results of the entire experiment:

In total, including followers and unfollowers, my account gained around 330 NEW FOLLOWERS to which I can now promote my shop, blog, and products.

I got 6 SALES in just this ONE WEEK. The first 21 days of February, I'd gotten 5 sales.  That's the same amount of sales plus one in one week over what I'd previously done in three weeks, leaving me with a total of 11 sales.

All in all, I am very pleased with how well this experiment worked! I have made connections with other small shops and bloggers which is great! I have grown my customer base, as well as my reach to new potential customers! I have had more sales! And I have been invited to join several item loop giveaways as well as a few that I have opted to pay into that will be coming up in the future.

I found this to be a great opportunity and well worth paying a few dollars to participate! I encourage you to look into loop giveaways if you're looking to build your brand on Instagram!

Monday, February 20, 2017

Print of the Week from KFPrints - Be Still My Soul


This phrase is so comforting and you can add that peace to your home with this "Be Still My Soul" print. And for this week, you can get it for 50% OFF! Buy this print for only $2.50 instead of the usual $5.00!

Act fast! This deal only lasts February 20-26, 2017!

Here's a little tip! This print looks lovely when printed on canvas!

And please go check out the other amazing prints available at KFPrints!

Thursday, February 16, 2017

Why Is It Important to Set Business Goals? And How to Achieve Them!

Whether you're deciding to lose weight, save money for a big purchase, or be more successful in your small business, it is important to make goals!

Let's focus on that last one.

So you want to make more money. You want to have more sales. You want to get a bigger following of loyal customers. And having those goals is important to your success!

Why is it so important to make business goals?

Because without setting your sights on something, it's hard to achieve, well, anything.

Just like you can't just wake up one day, decide you're unhappy with your weight, and suddenly you're 20 pounds lighter; you can't just open up a shop and be an over night success.

Well, maybe someone can, but unfortunately, for the majority of us that isn't the case.

That's where goals come in. But not just any goal. Make a goal that is specific and create specific mini goals to help you get there.

Let's imagine a little scenario.

A young man decides to be a lead physician when he grows up. That's the goal. He has to achieve several mini goals in order to get there.
  • He has to get good grades in High School.
  • He has to get into a good college.
  • He has to get good grades in college.
  • He has to get into a good medical school.
  • He has to get good grades in medical school.
  • He has to get a residency.
  • He has to put in time and consistently do good work on the job.
Those are just a few of the major goals this young man would have to achieve in order to reach his ultimate goal. There would probably be multiple mini goals in those mini goals, like getting an A on an exam, or learning how to flawlessly read someone's pulse, among countless others.

He had to set these goals in order to reach that ultimate goal. They kept him focused on what he wanted to accomplish and also broke it up into smaller, more manageable tasks. 

If you focus on only where you want to be instead of the little things you can do to get there, you'll quickly get discouraged.

How can you apply this?

1. Set your biggest goal! For example: I want to make a 6-digit income with my business. I want to be able to make a full time income and stay home with my family. Those are big goals. You are able to reach them, but not over night. Be specific. What do YOU ultimately want out of your business?

2. Set a goal for this year! For my own shop in 2017, I wanted to have 300 sales. In the first two years of business, I reached 200 sales. I wanted to more than double that in 2017. I also wanted to build my following on social media and reach 20,000+ followers combined across all of my accounts.

3. Set mini goals to help you reach your yearly goal! To reach my goal, I set multiple smaller goals. These vary between monthly, weekly, and daily goals. 
  • Be active on social media. 
  • Renew or create a new listing every single day. 
  • Post two blog posts every week.
  • Do a new case study every month to grow and build my reach.
I think you can get the idea.

Your goals need to be specific for you. You need to be able to follow through with them. If you can't add or renew a listing to your Etsy shop every day, then don't do that. But you think you can once a week, that's great! If you don't have time to be active on every social media platform, pick one or two and increase your focus there.

Success is possible, but goals need to be your goal! 

What are some of your goals? How are you achieving them? I would love to hear your thoughts in the comments!